Cloud Razor Packaging
The "Cloud" razor packaging is a die-cut, affordable solution to packaging an electric razor targeted for beard trimming and shaping. Consisting of six panels, the hexagonal packaging is an adequate shape and size to contain the razor, charging cord, and carrying bag. Additionally, the unique packaging shape was created to build a visual identity to separate the Cloud razor from other competing electronic razors. 

The packaging design is aimed to communicate smooth, soft, and sleek surfaces. Taking inspiration from the marketing tactics of the electric razor brand MANSCAPED, the tone of the description is witty, personable, and conversational. Shaving is meant to be a moment of renewal and peace, and the Cloud razor packaging aims to portray that. 





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“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” — Paul Rand  ══════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹══════