Rolling Loud Festival Rebrand
The goal of this project was to reimagine an existing music festival's key marketing and branding components. The Rolling Loud music festival redesign features an updated landing page, a new logo, social media posts, and a collection of buttons for attendees, VIPs, and security all embodied in a classic Miami-vaporwave aesthetic.

The vaporwave look has been a contemporary staple in Miami design, as it has appeared on the Miami Heat's jerseys and an entire Miami mall was turned into a vaporwave exhibit. The vivid colors and electric energy encapsulates the venue and the artists that perform at Rolling Loud. The logo was redesigned to a subwoofer to emphasize the type of music that is performed at the festival, as Rolling Loud is the be-all of hip-hop.





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“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” — Paul Rand  ══════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹══════