Spark Marketing Campaign
Spark, a disability service center in Knoxville, reached out for a marketing campaign which consists of a variety of solutions and designs to not only update and improve on their previous identity, but also drive the local Knoxville community to their establishment.

The goal of the project was to generate a variety of methods to market Spark to the local Knoxville community, either big or small. The solutions presented are as follows: an outdoor street sign located in a more prominent place because their current one is small and hidden, a public bench banner series which has statistics about disabilities to get the community engaged and talking about the world of disability, a public bus wrap to promote Spark TN as a mobile billboard, and a pop-up information stand which could be placed inside of hospitals, emergency clinics, and retirement homes to directly meet their desired audience.





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“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” — Paul Rand  ══════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹════════════⊹⊱≼≽⊰⊹══════